For advertising & media agencies
Never float your clients’ ad spend again.
Handl re-bills your client — plus your fee — the moment Google or Meta charges you. Your money back in your account in step with the platforms, not weeks later.
No estimates. Built to minimise disputes — every charge maps to a real platform charge.
01 · Platform
Google / Meta charges the agency
02 · Handl detects
Exact amount, in real time
03 · Client auto-billed
Spend + your fee %
04 · Client billed
Reimbursement on its way.
The problem
You’re a bank for your clients — for free.
Agencies put client ad spend on the agency card, then invoice and wait. At $200k/month of managed spend, that’s six figures of your cash financing your clients’ campaigns, every single month.
Today
14–30 days
out of pocket — your card is charged, the client pays whenever the invoice clears.
With Handl
Same day
the client’s card is charged automatically as the platforms charge you.
How it works
Charge after you’re charged — the exact amount.
We don’t estimate daily spend and guess. We wait for the real platform charge, then re-bill your client for that exact amount plus your fee. Known numbers, clean records, minimal disputes.
Connect once
Link Google Ads (MCC) and Meta (Business Manager). One connection covers every client.
Set your fee
A % on top of spend, a flat fee, or a sliding scale — per client. Your margin, baked in.
Client approves
They save a card once and authorise pass-through: actual ad spend + your fee.
It runs itself
Platform charges you → Handl bills the client → you're reimbursed. Every charge itemised.
Your margin
Your fee, on every dollar of spend.
The markup on ad spend is how agencies make money on media — so it’s built in, not bolted on. Charge a percentage, a flat fee, or a tiered rate that steps down as budgets grow. Handl makes sure it lands on every pass-through, automatically.
Typical management fees run ~15% as a baseline — higher on smaller budgets, 7–12% at volume. You set yours.
Illustrative — the feature is in validation and numbers shown are examples.
Works where you spend
Google & Meta first.
The platforms that carry most agency spend — connected through the manager accounts you already use. More to follow.
- Google Ads · via MCC
- Meta · Business Manager
- TikTok · soon
- LinkedIn · soon
Why reconcile-then-bill
Certainty, not estimates.
Every client charge maps 1:1 to a real platform charge.
No variable-amount guesswork for the client to approve.
Far less chargeback risk — there's a real charge behind each one.
No month-end true-up. Credits and tax are already in the number.
Validating now
Want this for your agency?
We’re building it next if enough agencies want it. Tell us your monthly spend, platforms, and fee — and get early access.
A feature in development from Handl — milestone billing for agencies.
Ad-spend pass-through billing · concept preview